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Divestment is the act of withdrawing investments in certain companies based on social and moral reasons. There are a number of institutions that are invested in various Sudanese based companies. Many of these companies generate oil revenue that fuels a large part of the Sudanese economy.
By taking out investments from these companies, the share price falls and causes the company to either pull out of Sudan or pressure the Sudanese government to stop the genocide.
Divestment is an indirect way of yielding very effective results.